Caesars Sportsbook and Casino is hitting the road.
In a unique marketing and advertising campaign, Caesars has tricked out a branded 18-wheeler with media production studios and an activation area to sign up new sportsbook and casino customers across the U.S. through early next year. The truck will make its debut at Highmark Stadium in Orchard Park, New York, Sunday and Monday, when the Buffalo Bills play host to the Tennessee Titans in one of two games next week.
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” Eric Hession, president of Caesars Digital, said via press release. “The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can't wait to engage fans on the road, and we'd like to thank our great partners for making this possible.”
Caesars will also open a sportsbook-style club lounge in the northwest corner tower at Highmark Field, where the existing Business Class Club is. Consumers won’t be able to make in-person bets, but will be able to wager on their mobile devices.