Basketball fans love an elite 3-point shooter. NBA fans jump at the chance to watch Steph Curry splash 3-pointers, and college basketball fans have found themselves flocking to the TV screen to watch Iowa's Caitlin Clark shoot from deep.
It turns out that not only casual basketball fans love watching Clark. Sports bettors find themselves interested in Clark's elite-level scoring prowess, too.
BetMGM has accepted 2.5 times as many bets on women's college basketball this year compared to last year, and a Caesars Sportsbook representative told the it has seen a 190% increase in bets placed on women's college basketball this season.
“The growth year on year has been exponential [and] driven by prominent players, like Caitlin Clark, becoming household names and an increase in the number of televised women’s games,” Matt Cosgriff, BetMGM's director of trading, said in a release.