On Tuesday, April 2, at 3 p.m. ET, the B2B sportsbook provider Betsson, in partnership with GambleID and Sports Handle, will host a free webinar on the state of sports betting, mobile sportsbooks, and daily fantasy sports in America.'
The online panel discussion will feature Lance Agostino, director of B2B Sportsbook at Betsson; JD Garner, president and founder of GambleID; and Sports Handle Associate Editor Mike Seely, who recently engaged his fellow panelists in a pre-webinar Q&A.'
Betsson’s full report will be issued in the coming weeks. Those interested in registering for the webinar can do so here, while the aforementioned Q&A – which has been edited for length and clarity – can be found below.
Lance Agostino: It was nice to see confirmation that there are up to five apps on many bettors' phones, and I found the importance of odds-shopping and pricing surprising at this stage of the U.S. market's maturity.
JD Garner: We saw those same types of trends on our ends — cross-pollination, one individual having multiple sportsbook and fantasy sports accounts. The European market has 25-plus years on the U.S. market. People start buying things because they’re cool, and I think we’re at that stage, whereas the European market is shopping more by price.
LA: Internationally, parlay betting isn’t as big as it is in the U.S. We’ve driven revenue to a higher-margin product than in-game, so they might just be less-focused on accelerating [in-game]. Latency is still a big problem in U.S. sports. Soccer, which European bettors favor, has more time between goals to adjust core markets [in-game]. U.S. operators are more focused on developing SGPs and the like.
(Both Agostino and Garner added that they felt any impending limitations placed on player prop betting could be detrimental to parlay wagering and perhaps open the door for a significant increase in in-game betting in the U.S.)
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LA: I was just sitting in the Cosmo a month ago and there was a mobile attendant getting me to download the BetMGM app while you’re in the sportsbook. It’s the bank model. I probably go into a Chase twice a year versus all the things I do with my bank on mobile. I think it’s almost like a warm hug. There will always be an aspect of players who are new and want to go to a place, see it, touch it, have someone help them with that initial signup. I still see retail as being a traditional customer acquisition space for new customers.
JDG: They’re going to have to do digital acquisition eventually in Nevada. Something we see, we do a lot of conversions of groups trying to get online from their land-based sportsbook. They like to turn those locations into more of an entertainment and education space. It’s more like you’re at a Buffalo Wild Wings with a sports betting concierge.
Sports Handle's own @mdseely will be among the panelists for a discussion of the State of Sports Betting on Tuesday, April 2, at 3 p.m. ET/noon PT. Sign up to attend this free online event here: https://t.co/ewpKfk1VLD