Several mobile sports betting operators have notably emphasized product enhancements in recent months.'
Barstool Sportsbook, which will be rebranded to ESPN BET later this fall, shifted its tech stack from Kambi to an in-house proprietary platform. Fanatics Sportsbook recently launched its fully operational sportsbook in multiple states after months of beta testing to develop what it believes is a competitive national product.'
Add BetMGM to the list of operators leaning into improved product offerings, as the operator shared an enhanced mobile sports betting app ahead of Week 1 of the football season.'
“We developed our state-of-the-art sports betting platform to feature a variety of ways sports fans can engage,” BetMGM CEO Adam Greenblatt said in a press release. “The next generation of the BetMGM app is a giant step forward in the sports betting experience, increasing the level of entertainment before, during and after games.”'