The NFL continues to expand its Canada sports betting presence as the football season approaches with a BetMGM partnership.
BetMGM Sportsbook announced Tuesday it is an official sportsbook of the NFL in Canada. The partnership comes ahead of the first NFL betting season with the commercial Ontario sports betting market open.
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” BetMGM CEO Adam Greenblatt said in a release. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”
BetMGM partnership details
BetMGM became an approved US sportsbook operator of the NFL in 2021, along with several other companies in a tier below the “tri-exclusive” NFL sportsbook partners. This new deal gives BetMGM the rights to use NFL marks in Canada.