BetMGM has signed a multi-year partnership extension with the National Football League (NFL) to become one of the league’s Official Sportsbook Partners in Canada.
BetMGM was among the first operators to go live in the province of Ontario, launching its online sports betting and iGaming platforms in April 2022.
As part of the expanded agreement, BetMGM now has the rights to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region. The operator will also offer Canadian customers access to exclusive NFL experiences.
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM CEO Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”