Bally’s Corporation has signed a marketing partnership with the New York Yankees, in a deal that will see Bally Bet become the team’s official sports betting partner.
The agreement marks the first deal between Bally's and a New York sports team, with the company becoming the ninth online sports betting operator to go live in the state in July 2022.
As per the terms of the deal, Bally’s will have use of official New York Yankees trademarks and marketing material.
In addition to Bally Bet becoming the team’s official sports betting partner, Bally’s-owned Monkey Knife Fight will be made the official daily fantasy sports partner, Bally Casino official iGaming partner and Bally Play official free-to-play gaming partner. Bally's Casino Atlantic City will also be made a New York Yankees partner.