Bally’s Corp. is finally ready to start rolling out its new Bally Bet platform, but it will continue to wade slowly into markets.
Bally Bet launched its newer sports betting in Arizona and New York, but Bally’s CEO Lee Fenton said on Thursday’s second-quarter earnings call the focus will be on iCasino states moving forward. The company also is still working on enhancements before launches to ensure it can cut through the noise.
“The product isn’t exactly where we want it today,” Fenton said on the call. “The sports product is live in Arizona and New York, but we haven’t been heavily spending behind or pushing hard because we want a few more improvements.”
For the quarter, Bally’s had revenue of $552.5 million, with a net income of $59.5 million.