Pinnacle will launch its first regulated, licensed sportsbook in North America when it goes live Wednesday in Ontario.
“We want to give our customers a true and unique betting experience,” CEO Paris Smith said. “At Pinnacle.ca, that means great odds on the sports Ontario bettors care about, a strong focus on responsible gambling, and the welcoming of both recreational customers and the sharpest professionals around.”
Pinnacle will launch sports betting in Ontario and esports content first. Online casino games will follow “soon after” with more sports content coming in the future.
Pinnacle not new to Ontario
It will not take long for Pinnacle to drum up some business in Ontario, of course. The Curacao-based operator participated in the province’s gray market.