In many respects, PENN Entertainment has slow-rolled the early chapters of the ESPN BET narrative.
After all, ESPN BET made its much-hyped debut last November around the midpoint of the NFL season. Instead, PENN opted to wait until the start of the 2024 football season to introduce a wide range of product enhancements.
With kickoff mere weeks away, the time has come for ESPN BET to flex its proverbial muscle.
On Thursday’s quarterly earnings call, PENN touted the product improvements as part of the company’s pre-football roadmap for the upcoming season. The enhancements are viewed as a key cog to inject energy into an operator that lags behind rivals in an intense battle for market share.