Reports surfaced last week that Facebook changed its online gambling advertisement rules, requiring companies to receive written permission from Facebook’s parent company, Meta, to run ads promoting online gambling.'
Sports Handle'has learned that the gambling informational page widely circulated last week wasn't a substantive change to the policies at the technology conglomerate. Instead, the page added clarification on Meta’s gambling advertising rules. Facebook has required written permission for online gambling advertisements since 2009.
Meta's policy on gambling ads
In addition to written permission, companies looking to run advertisements for online gambling must also “provide evidence that the gambling activities are appropriately licensed by a regulator, or otherwise established as lawful in territories they want to target.”
Online gambling ads, such as sports betting promotions, running on Facebook aren't allowed to target any users under 18 years old.'