888 has decided to end its relationship with Authentic Brands and the Sports Illustrated name used in connection with its sports betting app and online casinos, according to a press release from the company.
Furthermore, 888 has decided to enter a “strategic review” of its American operations, which include SI Sportsbook and SI Casino in Michigan, SI Sportsbook in Colorado and Virginia and 888casino in New Jersey.
“The strategic review of our US B2C operations will continue at pace, and I look forward to updating shareholders on our plans for the wider Group in late March,” 888 CEO Per Widerstrom said in the release.
Per the release, 888 – which owns and operates the William Hill brand in Europe – will be looking at every possibility, including the sale of its U.S. business or a controlled exit from the marketplace.'