Provider 1/st Content has signed a deal with NYRA Content Management Solutions (NCMS).
A subsidiary of the New York Racing Association, NCMS’ partnership with 1/st Content will span 10 years, increasing North American horseracing content across international markets.
Per the deal, NCMS will acquire a significant equity position in TSG Global Wagering Solutions, which is the subsidiary of 1/st Content responsible for delivering horseracing content to global markets.
Furthermore, the agreement is designed to extend the cooperation between 1/st Content and the NCMS on content rights, data, odds and signals for horseracing venues.