Australian sportsbook operator PointsBet has revealed it is launching a sports betting newsletter in conjunction with Front Office Sports.
Initially, the newsletter will be published three times per week, which is intended to be expanded to five by autumn and sent to PointsBet’s customer email base of around one million people.
The new publication will replace the existing one sent out by PointsBet, while it is stated to feature more gambling news and tips for the target audience.
The aim of the newsletter is to ‘help existing bettors become more engaged, in addition to accruing new customers’ – according to PointsBet, while also intended to be a cheaper alternative to paid digital marketing, which is an expensive endeavour.