PointsBet'has announced a partnership with Front Office Sports in which the pair will produce a sports wagering newsletter that will be emailed to subscribers at least three times per week.
The Australian-based sportsbook, which will be live in 11 states with its impending launch in Kansas'after arriving in the U.S. in 2019, is joining the ranks of operators looking for ways to reach and retain its customer base while lessening traditional media advertising spend. It follows a recent move by FanDuel, the U.S. sports wagering marketplace leader, which recently announced it is rebranding TVG Network to FanDuel TV and will have former NFL Network anchor Kay Adams hosting a weekday morning show.
“The Hustle” will be a collaboration combining Front Office Sports’ in-house content creators and editorial guidance from Teddy Greenstein, who recently expanded his role to become PointsBet’s senior editor and player development manager. The newsletter will be sent to an email distribution list that has more than 1 million PointsBet subscribers.
“We’ve been doing it now for about a year,” Greenstein told' about the newsletter. “We try to have six to eight betting items in there and it’s been going out to 60 or 70 thousand people, and now it’s going out to over a million. It will go out to all our PointsBet clients and prospects and leads, and every PointsBet employee.