The PGA Tour has joined the Coalition for Responsible Sports Betting Advertising, it was announced Tuesday.
The coalition was established in 2023 by the NFL and FOX, and it consists of professional leagues and media entities. The coalition tries to create a responsible approach to sports betting advertising, a topic that has drawn scrutiny in recent years from critics for being excessive and misleading. The NFL, NBA, and MLB are among the leagues in the coalition, which hopes to strike a balance between effective marketing campaigns and not overwhelming consumers with gambling messaging.
“As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States,” the coalition said in a joint statement. “Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”
NCPG partnership renewed
The PGA Tour also announced Tuesday that it had renewed its position with the Leadership Circle of the National Council on Problem Gambling.