Greentube, Novomatic’s digital gaming and entertainment division, has announced a new senior leadership appointment.
Felipe Ludeña has been elevated to Chief Sportsbook Officer, a first for the company. In addition to his new C-level role, Ludeña has also taken up a seat on Greentube’s Board.
Meanwhile, Greentube’s current COO, Georg Gubo, will take over as Managing Director of Admiral Sportwetten, another Novomatic brand. He will hold this position alongside his role as COO.
Ultimately, this reshuffle represents an attempt to “bolster the work of Admiral and Greentube,” more closely aligning both brands when it comes to online entertainment.