NordicBet is launching a new communication concept and brand identity in a bid to strengthen the brand’s position in the Nordics.
”Makes sports bigger” aims to show the group’s passion for sport and to represent the supporters’ passion for sport in a “unique and different way.”
The new concept is the first example of Betsson’s new international design and creative hub, which aims to “streamline and scale the company’s work within brand identity and design across Betssons markets.”
Betsson noted that NordicBet is the first to be rolled out, with more brands within the group to follow, supported by the company’s Global Brand & Creative team.