FC Internazionale Milano has penned a partnership with Chinese betting brand Hua Ti Hui (HTH), in a deal establishing the company as Inter’s official regional partner in Asia.
HTH is an Asian digital sports platform based on blockchain technology which, as described in a statement on the Inter website, “is committed to creating an integrated sports entertainment platform that conforms to the current trend, providing a comfortable, safe and reliable diversified sports entertainment platform.”
Specific details of the deal remain scarce, but the agreement comes after Inter has been embroiled in a dispute with partner DigitalBits.
The Serie A club removed DigitalBits branding from its website and stadium, after the blockchain sponsor allegedly failed to uphold its financial commitments.
HTH signed a similar partnership with Manchester United in May 2021, in a deal that again was light on precise details.