Genius Sports has published the details of its new content partnership with Bally’s Interactive, in a wide-ranging deal that will see Genius power Bally’s brands with data and streaming solutions.
As per the terms of the deal, Genius will deliver its full suite of data and streaming solutions to Bally’s brands, including its Bally Bet online sportsbook.
Genius will work to support Bally’s in maximising profits and optimising operational performance, through the implementation of the Genius Trading Service (GTS) sportsbook solution.
Bally’s will have access to the Genius portfolio of data rights for the English Premier League, NFL, Nascar and Liga MX, among others. NFL products and services, including real-time statistics, proprietary next-gen stats and official sports betting data feeds will also be made available.