EBet has confirmed its sports wagering brand BetTarget has been named ring sponsor of the Bare Knuckle Fighting Championship (BKFC), to be held on 20 August at Wembley stadium.
BetTarget offers odds and live betting on a range of major sports, with over 3,000 live events per month and thousands of pre-event markets.
EBet CMO Mark Thorne said: “Bare Knuckle fighting is rapidly becoming one of the most popular combat sports in the world. And with 91% of the fan base above the age of 21, this event is a great fit for our sports wagering brand, BetTarget.
“We look forward to exposing our brand to the massive audience this fight card will engage.”