Desert Diamond Casinos & Entertainment and ASM Global plan to partner and rename the City of Glendale’s 18,000-seat facility to Desert Diamond Arena.
The facility is located less than a mile from Glendale’s sports and entertainment district, so Desert Diamond and ASM Global hope its stadium rebrand will integrate new sports opportunities and create a greater synergy between the stadium and sports ground.
The new partners hope to achieve this by offering new headline events, interconnected promotions, special offers and other amenities.
Furthermore, alongside a revitalised stadium, Desert Diamond hopes to expand its hotel and resort in the future too.