Dazn Bet, the betting partner of sports entertainment platform Dazn, has launched its beta product in the UK – the operator's first market.
The company claims this pilot period will allow it to test its services, optimising gaming and betting experience before releasing it in wider markets.
Dazn says it has launched its new betting arm as part of its commitment to enhancing interactive experiences for fans.
Other markets where the operator plans to launch include European markets such as Spain, and Ontario in North America.