Last week's news that Apple was launching a sports app was met with muted enthusiasm from the sportsbook world. “Enthusiasm,” because when you click on a game, odds pop up courtesy of DraftKings. “Muted” because … that's all that happens. There's no DraftKings logo, no click-through to place a bet, nothing except the odds.
As a result, no one in the industry thought this was a game-changer. Most thought it was barely even part of the game.
But buried in a CNET.com feature on the news was something that went wholly unreported in the industry: Comments from Eddy Cue, Apple's senior vice president of services.
“Whether we let you tap on it to go to DraftKings or not … we’ll decide that later, we just decided right now we just want to show the odds and see,” Cue said. “We’re not against {betting}.”