Content network and lifestyle brand Almost Friday Media has confirmed the signing of a content partnership with BetMGM, in a multi-channel deal to deliver assets across a range of social, digital and physical media.
Almost Friday will provide content to be delivered across social media, as well as YouTube, Discord, livestreams, podcasts, events, merchandise and newsletters.
As per the terms of the deal, Almost Friday users will be offered access to co-branded promotions, betting opportunities, exclusive merchandise and live events, in conjunction with a media plan delivered across the network.
Almost Friday President and COO Andrew Kenward said: “Sports is a vital pillar of the Almost Friday content ecosystem. As sports betting continues to come online in the US, we know it can be intimidating for the new fan.