Geolocation provider GeoComply this week announced that it is dissolving its responsible gaming unit, Conscious Gaming, and transferring its PlayPause technology to IXUP, a secure data company that was involved in the development of PlayPause.
In a press release, GeoComply said that all proceeds from the transfer will be donated to responsible gaming nonprofits and programs. The company’s IMPACT department, which oversees social responsibility programs, will manage GeoComply’s responsible gaming efforts going forward.
IXUP announced the news during its Sept. 30 investors presentation, stating the acquisition “is a key step in IXUP’s positioning in the rapidly growing and increasingly important global Responsible Gaming sector.” The transfer of assets includes the registered trademark and brand name, any unregisterable trademarks and goodwill, the PlayPause domain name, and a white paper exploring social responsibility and gaming.
“As a technology company that originated out of the gaming industry, advancing player protections is of central importance to us at GeoComply,” GeoComply founder Anna Sainsbury said via press release. “IXUP's acquisition of PlayPause is an exciting step in the future of responsible gaming. We are proud to see PlayPause live on with a trusted partner, and GeoComply will continue to drive player well-being and sustainability across the industry through IMPACT.”