Unlike most top NFL players, Lamar Jackson is not negotiating with the benefit of an agent. Instead, Jackson is leading negotiations for his second NFL contract on his own. He’s also receiving some help from his mother, Felicia Jones, who is working as his manager.'
The lack of a traditional agent is likely a major factor in Jackson's lack of a second contract with the Ravens. The ongoing uncertainty has led to only a temporary solution – Lamar Jackson was hit with the Ravens' franchise tag on March 7.
Nobody in the public arena likes giving up a portion of their salary to their agent. After all, guys like Lamar Jackson are special, one-of-a-kind NFL players.'
Agents, on the other hand, get paid for talking and owning a thick rolodex – not exactly a unique skill set.'