Over 800 App Store ratings of the Scoreboard sports betting app, which was powered by SBTech and the Oregon Lottery, garnered an average rating of 1.6 out of 5. By contrast, DraftKings' sportsbook app has an average rating of 4.8 across over 340,000 ratings.
Recreational bettors often like the easy-to-use interface and promotions offered by DraftKings. Reviews for the Scoreboard app weren’t positive, with some users ripping the platform's clunky deposit and withdrawal options. Early financial numbers also painted a worrisome picture.
Fortunately for the Oregon Lottery, DraftKings' acquisition of SBTech created a well-timed opportunity for change.'
“That presented us with an opportunity to leverage the DraftKings platform, and because DraftKings owns SBTech, they have an interest in letting us cancel that contract and enter into a new one with DraftKings, which ultimately is what happened,” said Matt Shelby, chief communications and engagement officer with the Oregon Lottery.