The Pools has launched a promotional campaign intended to help affiliates drive new player acquisition.
As the brand prepares to celebrate its centenary season, The Pools will give away 10,000 free entries to its “Classic Pools” game.
By correctly predicting score draws, players can win one of The Football Pools’ cash prizes, including a weekly £3m ($3.7m) jackpot.
To front this campaign, former English footballer Michael Owen has been brought on board. The ex-Liverpool and Manchester United player will be the “face” of The Pools’ new 10,000 free game giveaway.