The Advertising Standards Authority (ASA) has upheld two challenges against Coral’s latest TV advertisement, finding it breached BCAP code rules.
It has subsequently ordered the betting operator that its ad ‘must not appear again in any form complained of.’
The two challenges the ASA upheld were because of complaints the ad broke the code by ‘condoning or encouraging gambling behaviour that was socially irresponsible or could lead to financial, social or emotional harm.’
The commercial showed a tense horse race on a misty day and excited fans watching on, with a voice over saying, “Exciting, isn’t it? When your horse wins by a nose. But if that’s exciting, how about three furlongs ago? Look, look, any horse could win. How about now when your horse is under starters orders? How long have you waited for those gates to crash open? But that’s nothing. What about earlier still? Your horse is the only horse that matters. Coral. Get closer to the action.”