Rivalry, a sports betting and media company, has expanded its product offering into the casino segment.
The offering is available online in markets under the group’s Isle of Man licence, with Canadian province Ontario expected to follow in the near future. Rivalry noted that the “untapped casino segment offers a new source of revenue growth and customer engagement”, with casino representing “one of the largest revenue segments for most online betting companies”.
The casino segment launch has been kicked off with Aviator, the first title of several expected to be added by Rivalry in the coming quarters. The game involves a plane that takes off and flies progressively higher, with the bet multiplier constantly increasing until the moment the plane flies away.
Rivalry Co-Founder and CEO Steven Salz commented: “Our strategy is to continuously expand our product offering and provide our customers with fresh content that is consistent with our brand.