Novibet has published an update on its North American expansion strategy; included in this update is confirmation it entered into a multi-year access agreement with Caesars Entertainment, through which Novibet will launch online sports betting (OSB) and iGaming services in New Jersey.
The move comes as part of Novibet’s North American plans for growth, with the operator now having access to the New Jersey market for 10 years.
The deal, along with a previous agreement for the Pennslyvania market, is subject to Novibet obtaining the necessary operating and service licences, as well as relevant regulatory approvals.
The operator intends to have launched services in these regions by 2023.