Social media personality Jake Paul has confirmed the launch of Betr, a new direct-to-consumer micro-betting sports betting platform.
In addition, Paul, alongside B2B technology company Simplebet Co-Founder Joey Levy, is launching a new media company for “the next generation of sports fans.”
Betr will focus on micro-betting, a form of wagering where players can bet on small, specific moments in games – such as football plays and drives or baseball pitches and at-bats.
Simplebet, which worked to develop the necessary machine learning and automation required for micro-betting, will power Betr, with an initial free-to-play app launch expected in the coming weeks.