Amazon has agreed a new partnership with DraftKings, which will now become a main sponsor of its Thursday Night Football (TNF) show on Prime Video.
The deal will start on Thursday 15 September, when the Los Angeles Chargers face the Kansas City Chiefs, and will give fans ‘engaging pregame content and unique betting offers throughout the NFL season.’
The multi-year agreement will feature across all 15 of Amazon’s Thursday night games, while DraftKings will also offer TNF-themed content through its DraftKings sportsbook app.
Stephanie Sherman, DraftKings CMO, said of the new deal: “The NFL season is the most active time of year for our customers, so collaborating with one of the world's leading technology brands to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings.