Affiliate Better Collective has signed a content partnership with the Chicago Tribune, a deal that will combine the group’s sports betting content with the newspaper’s sports journalism.
Better Collective will provide betting odds and tips for upcoming games, analysis and direct links to betting platforms for the Tribune’s monthly reader base of 18 million.
Chicago Tribune Executive Editor Mitch Pugh said: “Our readers depend on The Trib for sports news and information and the recent expansion of legalised sports gambling in our readership area makes this partnership with Better Collective a timely way to serve our readers.”
Better Collective subsidiary Action Network will co-brand the deal, with the partnership expected to officially kick off in mid-August, in time for the new NFL season.