Xtremepush and Gaming Innovation Group (GiG) have formed a strategic partnership.
The agreement will see GiG provide its platform alongside Xtremepush’s customer data platform, to provide a new customer experience built using a real-time engine.
The data synchronisation between the two companies will further enable personalisation for consumers; including player profiles and real-time data to create ‘hyper-personalised campaigns.’
Robbie Sexton, Head of Partnerships at Xtremepush, commented on the deal: “This new strategic partnership with GiG is a really exciting one for us. Our platform functionality naturally complements each other and provides an excellent opportunity for both companies to create and deliver relevant, rewarding and exciting experiences for customers across the globe.”