NIL stands for Name, Image, and Likeness. It's the NCAA set of rules that allows college athletes to profit from their personal marketability.'
Large-scale NIL rules went into effect on July 1, 2021.
NIL can be utilized by NCAA athletes from any sport. LSU gymnast Livvy Dunne is a compelling example of how an athlete can use their own personal charm and marketability to maximize their personal financial benefit while in school.
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