SportsGrid and Sportradar have announced a partnership, which will see Sportradar’s data visualisation tools alongside SportsGrid’s video and editorial content.
The partnership will enhance sports betting news coverage and analysis for Sportradar’s clients, covering a wide range of sports, including football, soccer, basketball, golf, college sports, tennis and baseball.
The aim of the pair is to ‘unlock incremental revenue streams from the massive sports gaming audience.’
Jason Sukhraj, GM of Syndication for SportsGrid, said of the new deal: “The SportsGrid video content is immediately available for publisher websites and mobile applications. With the kickoff of the college and NFL regular seasons, SportsGrid's talent and analysts are uniquely qualified to provide publishers with unrivaled sports betting intelligence and insights.”