RushBet is extending its exclusive partnership with LaLiga in Colombia to the entire South American continent.
Rush Street Interactive’s brand has signed an exclusive deal with the Spanish football league for the next three seasons.
This deal will provide Rush Street with intellectual property rights for the league’s top two divisions, LaLiga Santander and LaLiga Smartbank. The rights include the use of team names, shields, players’ pictures and competition logos.
In addition, RushBet will gain access to ex-LaLiga players, giving customers of the sportsbook the chance have meet-and-greets etc with said ambassadors.