If you're an average American, 70 bucks isn't make or break money. After all, the median salary for an American worker is $59,384, according to the Organization for Economic Co-Operation and Development (OECD).
Sure, it's money, the $70 – or a little more than one-tenth of a percent of the median salary – but it’s not “money.” It's a night out. That's Chili's for four people, less drinks. That's a movie date night, with popcorn and a pre-show cocktail. It’s three Milly Maker entries and a six-pack.
So yeah. While no one is sneezing at $70, it's not all that a significant number. It's filling up your Ford Explorer.
Of course, while prices are fixed, salaries are not. And so if someone was 10X-ing the median salary to $593,840, and we 10X'ed the $70 to $700, it would be more money (duh) but the $700 would be significantly less valuable.