TransUnion has released the findings of its research into the impact of rising inflation on US sports bettors and the wider industry.
According to its research – taken across 2022 so far – once inflation hit 6%, the figures clearly indicated a sharp fall in gaming revenue directly following the decline of consumer liquidity. This is a trend mirrored across the gaming industry in the US as a whole.
However, online sports bettors seem to be well aware of the impact inflation is having, with 38% having saved more emergency savings in the past three months, compared with just 28% of the general population. That said, online sports bettors were also more likely to use available credit and retirement savings than the general population, while bettors also came out as less likely to be able to pay credit card bills.
While online sports bettors were also 54% more probable to earn higher levels of income than those who didn’t – defined as anything over $100,000 per year.