A study conducted by affiliate Betting Hero shows that 51% of Ontario sports bettors have used a grey market mobile sportsbook before the province launched legal and regulated sports betting in April 2022.
Grey market apps/websites are defined as betting platforms that were not overseen by government authorities.
The study also revealed that 25% of Ontario bettors show interest in new sports betting apps because of the ongoing promotions, and 31% of them stated that the biggest issue they met was funding their accounts, as well as the slow withdrawal times.
Betting Hero President Jai Maw commented: “Betting Hero’s latest sports betting and iGaming assessment reveals that Ontario is understandably still grappling with its grey market past. Sports bettors in Canada have noticeably different betting behaviors than their American counterparts. They’re less attracted to, and in many cases less aware of, available promotions and are seemingly more loyal to their preferred sportsbook.