:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/71461777/1177462323.0.jpg "Reese's Chocolate signs 12 college football players named Reese to NIL deal: Free peanut butter cups??")
There's plenty of questions still being answered about how the NIL marketplace will shake out for student-athlete's across America. Some even in non-revenue sports are making millions, others are just hoping for a few bucks as part of the new NCAA Football game.
But when a brand as big as Hershey's comes knocking on your door, if you're a non-star Division I football player, you're probably thrilled at the chance to make some cash. And that's what will happen for a dozen players with the last name Reese as part of a promotional campaign for Reese's Chocolate.
JUST IN: @reeses has signed NIL deals with college football players named Reese. Deal includes a Reese's Reese gold chain and pendant, Reese's “cup” links and a Reese's mini fridge for their locker. pic.twitter.com/UTfN4Hgoxb
– Darren Rovell (@darrenrovell) October 6, 2022