Infront has entered the betting space with the launch of Infront Bettor, a business arm that will deliver sports rights and data to betting operators worldwide.
Infront owns the rights to data across 30 federations, including the EFL, Turkish Super Lig, Coupe de France and numerous ice hockey leagues.
The company’s acquired rights cover 18,000 hours of content per year across 20,000 events from 30 countries. Infront will retain these rights for the next three years.
The rights and data purveyor has partnerships with top football leagues Serie A and the Premier League, as well as with the Olympics, the IIHF Ice Hockey World Championship and Champions Hockey League.