The campaign behind Prop 27, the push for legal online CA sports betting, is changing its tactics with just six weeks to go.
Yes on 27 pulled all of its TV ad buys in major California markets this week, the reported Tuesday.
Instead, the campaign is only advertising on broadcast spots in the Los Angeles market with smaller cable buys in other key areas through October.
Prop 27 campaign going direct to voters
It is not usually a good sign when campaigns start drawing down their ad spend. A spokesperson from the campaign pushing for online California sportsbooks, however, told the that is not the case.