As leading sports betting operators continue to see an increase in parlay mix as a percentage of overall handle, industry heavyweights have sharpened their focus on micro-betting.
Fresh off the completion of its acquisition of Jackpocket, DraftKings may be close to adding to its war chest, according to recent media reports. DraftKings is on the verge of acquiring micro-betting platform Simplebet, gambling newsletter 'reported.
The two sides are close to a deal, according to , which cited multiple unnamed sources in the report. It is unclear when a potential deal could be announced and a DraftKings spokesman did not respond to a request from .
Simplebet incorporates cutting-edge technologiesm such as artificial intelligence (A.I.) and machine learning, to deliver rapid betting outcomes on individual plays. The ubiquity of artificial intelligence has the potential to reshape the business world, while possibly transforming the global economy. By 2020, artificial intelligence will bolster the GDP of North America by approximately 14.5%, according to PwC, which estimates that A.I. will contribute more than $15 trillion to the economy worldwide. In sports betting, the company that properly leverages A.I. to its advantage can gain a leg up on the competition.