Bet365 has announced it will launch its sportsbook offering in Colorado, with an introductory offer of ‘Bet $1 and get $200 in Free Bets.'
It marks the second state that bet365 has moved into, following New Jersey, and comes in time for the kick-off of the new American football season next week.
Speaking on the launch, a bet365 spokesperson said: “We’re delighted to announce that the world’s favourite online sports betting brand will now be available to sports fans in Colorado. The season-opening NFL weekend will provide new and eligible customers with the opportunity to experience bet365’s market-leading in-play product as well as enjoying our unrivalled new customer offer.”
As an industry giant, bet365 has opted for the cautious approach in the rapidly expanding US market, a move that has surprised many, as other sportsbook operators such as FanDuel, DraftKings and BetMGM have all targeted new markets as soon as possible.