Genius Sports has partnered with Canadian sportsbook NorthStar Gaming, providing it with pre-match, live data and live trading solutions.
The supplier’s data will be used by NorthStar Gaming’s subsidiary NorthStar Bets across events throughout the year.
NorthStar Bets customers will be provided with real-time feeds and pricing solutions across thousands of markets.
The operator will also have access to Genius Sports’ data rights, comprising sports leagues like the CFL, NASCAR, The Premier League, NCAA and the NFL.