BtoBet, a subsidiary of NeoGames, has announced the details of two new agreements in the African market.
First, BtoBet has signed a deal with UtopBet in Ethiopia, which will see the sportsbook supplier provide UtopBet with its betting portfolio in the country, including local and international sporting events; while also providing sports betting services relating to risk management.
NeoGames CEO Moti Malul said: “We are pleased to further strengthen our presence in Africa, by going live in the highly competitive Ethiopian market.”
Furthermore, in a busy day for NeoGames, it also agreed a multi-year partnership with Sojogo and Santa Casa Global.