NBA players looking to capitalize on the sports betting boom that's made their teams millions may be flying in the face of league rules.
According to NBA sources, the league prohibits current players from owning interests in, endorsing, or otherwise promoting any business that offers NBA wagering.
The prohibition extends to all coaches, executives, referees and employees involved in gameplay. Team governors – the rebranded term for a team owner – may own sports betting stock, barring any involvement in NBA wagering operations, a source with knowledge of the NBA's rules confirmed.